Everything is digital these days, and that includes marketing. Many companies are now using search engine marketing to get the word out about their products and services. It’s a great way to reach potential customers at a low cost — even if you don’t have much of a budget. If you’re working on an extremely small marketing budget, you might be worried that you won’t be able to take full advantage of search engine marketing. However, even if your company doesn’t have much money to spend on advertising, you can use SEM to drive more traffic to your website and increase your Return on Investment (ROI).